Mickey Mouse Medium (MM)
Developed at the fictional Walt Disney Institute of Plant Biotechnology, Mickey Mouse Medium (MM) promised a revolution in woody plant propagation. Dr. Minnie Mouse and Dr. Goofy’s creation, conceived in 2010, aimed for cost-effectiveness and efficiency, particularly with recalcitrant species like roses and oaks. Its carefully balanced nutrients and growth regulators—auxins and cytokinins—were designed to optimize shoot multiplication and rooting, a significant improvement over existing methods. Initial trials hinted at exceptional success with Malus domestica, showcasing MM’s potential to transform horticultural practices.